British Columbia announces $1.5-million for creative economy strategy

February 4, 2016British Columbia announces $1.5-million for creative economy strategy
musica intima performs at official launch

Vancouver, BC—Vocalists of musica intima performed Montreal-based Ana Sokolović’s Dring, dring on February 4 at the official launch of the province’s three-year strategy for the creative economy.

The contemporary composition features vocalists answering the telephone in four different languages: English, French, Spanish, and Serbian. “Sokolović’s works are musically rich and complex as they unite her Serbian heritage with her life in Montreal — they’re also incredibly entertaining pieces of art,” said Joanna Dundas, Artistic Manager at musica intima.

At the launch, BC’s minister of Community, Sport and Cultural Development, Peter Fassbender, announced a $1.5-million investment in a strategy to guide the Ministry’s focus over the next three years, as well as an additional $300,000 investment over two years in artsVest, a training program designed to spark new business sponsorship of arts and culture.

There are four key areas of the creative economy strategy, which aim to:

Nationally, British Columbia had the third highest culture GDP ($5.7 billion or 3 per cent of economy) and was tied for third in culture jobs (87,996 or 3.8 per cent of total jobs), based on 2010 figures from Statistics Canada. In BC, the number of artists grew 74 per cent between 1989 and 2013.

“We are so fortunate to have a wealth of creative talent here in B.C. with more artists per capita than any other province in Canada – in one of the most rapidly growing sectors in the world. Building B.C.’s creative economy will attract new investment, foster innovation and create jobs for British Columbians,” said Fassbender.

The creative economy is recognized by the United Nations as one of the world’s fastest-growing sectors for income generation, job creation and export earnings.

Listen to an excerpt of Sokolović’s Dring, dring on musica intima’s latest album Thirst.

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Province of British Columbia’s news release



About musica intima
Nominated for three JUNO awards, the Vancouver-based conductorless vocal ensemble has released seven commercial recordings. musica intima’s album clear (1999) was named one of the 30 best Canadian classical recordings ever by CBC. The ensemble’s album into light (2010) received a 10-star review in BBC Music Magazine. The ensemble's latest release is its first-ever collaboration album: Thirst (2015).

Allison Murray
Communications Manager | musica intima